Pay Per Click Management Services

Pay Per Click (PPC) ads appear at the top and on the side of Google, Yahoo!, and MSN search results. Click here for an example. These are paid ads; charges are incurred whenever a searcher clicks on the respective ad. These ads can be highly effective in driving quality traffic to a website and in determining which ads/keywords are most efficient in attracting consumers to your goods/services.

PPC advertising allows Best Rank to choose keywords that a client would like their site to appear for when a search is performed. We target specific keywords, or keyword phrases, that best serve to drive targeted traffic to our clients' website. Depending upon your budget and where you want your add to appear determines how much you pay per click.

Competitive keywords (e.g. real estate) can cost upwards of $10 per click. Best Rank completes an extensive keyword analysis project for each client before any money is spent. We target long-tail keywords (e.g. San Diego condos for sale). This will result in a lower cost per click and a higher quality of traffic (buyers vs. shoppers) being directed to your site.

Unlike Search Engine Optimization (SEO), PPC ads start driving traffic to websites as soon as the campaign is put into place. This is the perfect supplement to a newly formed SEO campaign. New SEO campaigns can take anywhere from 3-6 months before our clients start seeing results. By using PPC ads during that start up phase, Best Rank can drive immediate traffic to your site and test out which keyword combinations work best (i.e. which have the best click through rates and conversions).

Many times we find that the PPC ads aren't just a supplement to SEO, but a stand alone marketing package generating a healthy ROI. Effective PPC ads can breed significant traffic increases in a short amount of time.

Please contact us for an immediate quote/consultation